Overview
- Preity Zinta filed a suit after being granted leave by the Bombay High Court to sue major platforms, alleging AI‑generated deepfake videos, morphed images, memes and chatbot personas used her likeness without consent.
- A single‑judge bench of Justice Madhav J Jamdar heard preliminary arguments and told the parties to agree a narrowly tailored takedown mechanism before the next hearing, which is listed for July 6.
- The court did not issue a blanket interim takedown order but did indicate a case for protective relief during Friday’s hearing and asked platforms and registrars to work out practical steps for removal.
- Counsel for Google and Meta said they will delete specific URLs flagged by Zinta but opposed any order forcing them to proactively monitor or remove all flagged links, and registrars told the court they control domain names not hosted content.
- The case follows a recent run of celebrity petitions to the Bombay High Court and could shape how Indian courts balance fast removal of harmful AI‑manipulated material with preserving lawful speech and the technical limits of intermediaries.