Overview
- Bank of America’s Wamsi Mohan modeled a $32 billion 2026 market for MacBook Neo and kept a Buy rating with a $320 target.
- At 10% share and a 19% operating margin, the Neo would add about $0.03 to earnings per share, which signals a small near-term lift.
- Apple entered the $300–$1,000 notebook tier on March 4 with the $599 Neo, and all eight models were sold out online by March 20.
- The push targets first-time Mac buyers, with analysts pointing to 1.5 billion iPhones versus about 260 million Macs as a conversion pool.
- Tim Cook sold $16.5 million of Apple stock on April 2 through a preset 10b5-1 plan as shares hover near $255, down roughly 4.6% this year, and Apple keeps capital spending near $14 billion versus hyperscalers planning close to $700 billion for AI.