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BMW Unveils Vision Alpina V8 Coupe, Signaling a New In‑House Luxury Marque

The one-off grand tourer previews a comfort-first, ultra-luxury direction for Alpina.

Overview

  • BMW showed the Vision BMW Alpina at the 2026 Concorso d’Eleganza Villa d’Este as a one-off design study for the brand’s next chapter.
  • The 5,200 mm four-seat coupe uses a V8 engine and sets out a long-distance grand-touring brief rather than track-focused performance.
  • BMW’s design chief Adrian van Hooydonk said the study sits on an 8 Series Gran Coupe chassis to secure a longer wheelbase and spacious rear seats.
  • BMW is positioning Alpina between its core lineup and Rolls-Royce with a comfort-first calibration, including a distinct Comfort+ mode and discreet luxury.
  • The first production Alpina is expected in 2027 on the 7 Series platform, with limited volumes near historical levels and an X7-based model likely to follow.