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BMW Unveils New Alpina Emblem as Standalone Marque Takes Shape

Positioned above BMW’s main range in the Luxury Layer, the marque emphasizes long‑distance comfort with deep personalization.

Overview

  • BMW revealed a redesigned Alpina roundel that keeps the throttle body and crankshaft motifs, drops the shield, and adopts cleaner linework with a transparent, reduced‑colour look.
  • Future BMW Alpina models will be built entirely in selected BMW Group plants, marking a shift away from Buchloe’s boutique finishing to fully integrated factory production.
  • Buchloe is being refocused as Alpina Classic for aftersales, parts and heritage, while members of the Bovensiepen family have launched a separate coachbuilding venture.
  • The brand retains hallmark cues such as heritage blue and green paint and a sensitively updated 20‑spoke wheel, and it promises superior‑quality leather and extensive bespoke options as standard fare.
  • BMW says the first BMW Alpina model will be unveiled later in 2026, with reports pointing to possible electrified variants and UK sales expected in 2027.