Overview
- The redesigned roundel keeps the throttle body and crankshaft icons but drops the traditional shield for cleaner linework and a reduced‑color, transparent treatment.
- Future BMW Alpina models will be built in selected BMW Group plants rather than completed at Buchloe, which now operates as Alpina Classic for heritage, parts and aftersales.
- BMW says the brand will emphasize extensive personalization, standard higher‑grade leather, heritage blue and green paint options, and a sensitively updated 20‑spoke wheel design.
- Positioned in BMW’s “Luxury Layer,” Alpina will target high‑speed comfort and long‑distance refinement distinct from BMW M, with electrified variants reported alongside gasoline six‑ and eight‑cylinder options.
- The first new model is expected to be unveiled later in 2026, with some outlets reporting sales into 2027, while a BMW representative indicated the shown badge serves as the design template for vehicle badging.