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BMW Starts Australian Deliveries of Neue Klasse iX3 with Sharp Pricing

The iX3 launch boosts BMW’s electric sales to meet Australia’s tightening vehicle efficiency rules and tests the brand’s margin strategy.

Overview

  • BMW has begun customer deliveries in Australia of the second‑generation iX3 50 xDrive and has listed local prices of $109,900 for the 50 xDrive and $89,900 for the single‑motor iX3 40 due in Q4 2026.
  • The iX3 debuts BMW’s Neue Klasse EV architecture with new cylindrical NMC battery cells, offering net capacities of about 108.7 kWh (50 xDrive) and 82.6 kWh (iX3 40) and claimed WLTP ranges up to 805 km for the 50 xDrive.
  • ANCAP awarded the iX3 five stars under its tougher 2026 protocols and BMW published technical specs including 345 kW peak power and up to 400 kW DC charging for the 50 xDrive.
  • BMW Australia executives say the aggressive sticker is product‑specific rather than a new corporate pricing policy, while the company expects BEV sales to approach roughly half of its volume by 2030 to meet NVES rules and avoid CO2 penalties.
  • Analysts and independent reports warn growing pressure from Chinese OEMs on price and technology, and industry and spy reporting indicate higher‑performance iX3 variants — including an M Performance M60 and a full quad‑motor X3 M — are being planned or probed.