Overview
- The BMW Alpina Vision grand tourer, unveiled Friday at Villa d’Este, previews the new sub-brand’s design and cabin cues but is not a production car.
- BMW brought Alpina under full control this year and rebranded it as BMW Alpina, positioning it above top BMWs and below Rolls-Royce.
- The first production model is confirmed for 2027 on the 7 Series platform, with an X7-based follow-up planned next.
- The concept uses a front-mounted V8 and future cars are expected to feature a 4.4-liter twin-turbo V8 without hybrid assist under a “speed, not sport” brief that targets 300 km/h top speeds.
- Executives guide starting prices above $200,000 with roughly 2,500 cars a year, targeting buyers who might also consider Bentley, Maybach or Range Rover.