Overview
- The Vision BMW Alpina concept, revealed Friday at the Concorso d’Eleganza Villa d’Este, is a 5.20‑meter luxury coupé study with a V8 that sets the brand’s design and product direction.
- BMW confirms Alpina now sits as an official marque within the group, positioned for luxury and long‑distance speed rather than track focus and without electronic top‑speed limits.
- BMW plans the first production Alpina models around 2027, with reporting indicating initial 7 Series and X7 derivatives priced around €200,000 to €250,000.
- Early cars will use powerful combustion engines with mild‑hybrid assistance rather than pure electric drivetrains, though BMW says the brand remains technology‑open.
- Heritage cues return with multi‑spoke wheels, four oval exhausts, and flank stripes applied under clearcoat, and sales will run through selective dealers with a dedicated brand experience and configurator.