Overview
- BMW has folded ALPINA fully into the BMW Group and presented the Vision BMW ALPINA concept as the public preview of the relaunched, distinct marque.
- The concept is a design study meant to define ALPINA hallmarks — sealed kidney grille, integrated deco‑line under clear coat, multi‑spoke wheels, quad oval exhausts and bespoke interior craft — that will carry into production cars.
- Company executives have confirmed the first customer model will be a B7 based on the current 7 Series architecture and that it will launch with a pure V8 combustion drivetrain rather than a plug‑in hybrid.
- BMW plans limited, high‑value volumes with deep individualization sold through select dealers and factory upgrades to support bespoke options, aiming ALPINA at buyers above BMW’s top models and below marques like Rolls‑Royce and Maybach.
- The Vision references ALPINA’s Buchloe heritage and deliberately uses a discontinued 8‑Series Gran Coupe chassis as a symbolic statement, while BMW says future electrified ALPINA variants remain possible as market needs evolve.