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BMW Delivers €10B EBT in 2025, Guides for Flat 2026 Sales as China Stabilizes

Cost discipline, a stronger MINI/M mix, plus the upcoming Neue Klasse EVs frame the path to recovery.

Overview

  • The group reported earnings before tax of €10.236 billion, an EBT margin of 7.7%, and net profit of about €7.45 billion on €133.4 billion in revenue.
  • Global deliveries edged up 0.5% to 2,463,681 vehicles, including 442,056 fully electric cars (17.9% of sales) and 642,071 electrified vehicles overall.
  • China sales fell 12.5% in 2025, but management said transaction prices are stabilising and operations at dealerships are improving, with a potential return to prior-year levels if current trends hold.
  • MINI deliveries jumped 17.7% to 288,278, and BMW M delivered roughly 213,449 vehicles, meaning about one in ten BMWs carried an M badge.
  • BMW maintained guidance for broadly flat 2026 volumes and flagged near-term launches including the electric 3‑Series debut on March 18 and the China-made iX3 at April’s Beijing Auto Show, with about 20 BEVs planned by 2026.