Overview
- BMW unveiled the Vision BMW Alpina concept Friday at Villa d’Este as a one‑off V8 grand tourer.
- BMW said the concept is a design study that will not enter direct production but will guide future Alpina cars.
- The company confirmed the first production BMW Alpina arrives in 2027 and will be based on the 7 Series.
- Executives positioned the revived label between core BMW and Rolls‑Royce with a focus on high‑speed travel through comfort and craft.
- Reports indicate pricing will sit above a standard 7 Series yet below Rolls‑Royce, and early plans favor combustion power with flexibility for later electrified variants.