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BMW Debuts Alpina Vision Grand Tourer, Setting Course for 2027 Launch

BMW positions Alpina between core BMW models below Rolls‑Royce.

Overview

  • The 5.2‑metre 2+2 coupe was shown at Villa d’Este as a design study for future BMW Alpina models.
  • BMW says it will not build this car, but the concept’s front‑mounted V8 and comfort‑led tuning preview the brand’s character.
  • The first production BMW Alpina is confirmed for 2027 on the 7 Series platform, with an X7 to follow, according to engineering chief Joachim Post.
  • BMW is placing Alpina above its core lineup but below Rolls‑Royce and is targeting roughly 2,500 cars a year in markets that favor ultra‑luxury, including China.
  • The study revives hallmark Alpina details and tech expected to inform production, including shark‑nose styling, 20‑spoke wheels, hand‑painted deco stripes, a rhomboid touchscreen, and crystal glasses that rise from the rear console.