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BMW Confirms First In‑House Alpinas Will Be 7 Series and X7 Flagships

BMW positions the revived subbrand for speed, comfort, bespoke luxury above its core lineup.

Overview

  • BMW R&D chief Joachim Post says the rollout starts at the top, with an Alpina take on the updated 7 Series to arrive first and an X7-based model to follow on the next generation due around 2027.
  • A 120‑unit XB7 Manufaktur built this year serves as a send‑off for the outgoing X7 and a bridge to BMW‑era Alpinas.
  • Executives stress Alpina will not overlap with BMW M, emphasizing high‑speed refinement, plush ride quality, and deep individualisation rather than track‑focused dynamics.
  • Powertrains remain open, with combustion and electric Alpina variants under evaluation in line with BMW’s technology‑agnostic approach.
  • Reporting points to a facelifted 7 Series debuting soon as the likely foundation for the first new Alpina, with some outlets also noting unconfirmed chatter of a Villa d’Este preview in May.