Overview
- BMW Alpina will unveil the Vision concept at the Villa d’Este concours on Friday, its first major presentation since the brand came under full BMW control in January 2026.
- A teaser image shows a long, low fastback coupe with unique lighting signatures that hint at more distinct Alpina styling than recent tuned BMWs.
- BMW’s R&D chief Joachim Post said Alpina will emphasize speed, comfort and luxury rather than the track-first focus associated with BMW M.
- Autocar reports the first new-generation Alpina production models are expected to be based on BMW’s 7 Series sedan and X7 SUV.
- BMW has a record of using Villa d’Este “Vision” concepts as previews that later inform limited-run models, so this design could shape upcoming Alpinas.