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3w ago

Bluey Repeats as 2025’s Most-Streamed U.S. Title, Nielsen Finds

Nielsen’s year-end ARTEY report finds record U.S. streaming time of 16.7 trillion minutes, with kids fare and big libraries driving the leaderboard.

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A stock image shows cheerful parents with two kids sitting on a comfy couch and using remote control while watching television.

Overview

  • The Disney+ series logged 45.2 billion viewing minutes, topping Grey’s Anatomy at 40.9 billion across Hulu and Netflix.
  • Bluey’s haul came from a compact library of about 154 sub‑10‑minute episodes, highlighting intense rewatching.
  • Stranger Things led originals with roughly 39.9–40.0 billion minutes, including 25.1 billion in five weeks; Nielsen’s Dec. 28 cutoff omits the Dec. 31 finale.
  • Movies were led by Netflix’s KPop Demon Hunters at about 20.55 billion minutes, while Happy Gilmore 2 led general‑audience films with 7.1 billion, more than Disney+’s Moana 2 at 9.43 billion among kids titles.
  • Nielsen’s ARTEYs also cited Gunsmoke as Most‑Binged with 22.5 billion minutes tied to free ad‑supported availability, and named Seth MacFarlane Streaming Icon of the Year with 60+ billion minutes across his catalog.