Overview
- Select styles from the Bluey Disney Parks clothing collection became available online at the Disney Store on July 1, 2026, expanding sales beyond Disneyland and Walt Disney World.
- The lineup includes kids’ and adult hoodies, pullover sweatshirts, T‑shirts, a packable hooded rain jacket, a baseball cap, and a girls’ dress with prices ranging from about $26.99 to $69.99.
- Product art pairs Bluey and Bingo with Disney Parks imagery, such as castle backdrops and park logos, to create co‑branded souvenir-style apparel.
- Disney Store listings note routine promotions tied to the launch, including a free standard-shipping threshold code and the company’s seasonal discounts to encourage online purchases.
- The move follows a common Disney Parks strategy of launching merchandise as a park exclusive before adding online access, which lets families who cannot visit the resorts buy park-branded Bluey gear.