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Bluesky Launches Attie, an AI App for Custom Feeds, Facing User Backlash

The invite-only tool signals a pivot to user-directed AI on an open protocol.

Overview

  • Attie, an invite-only AI assistant, debuted at Bluesky’s Atmosphere conference over the weekend, with attendees getting first access and a public waitlist now open.
  • The standalone app lets people describe the posts they want and builds custom feeds without code, runs on the AT Protocol for cross-app use, and relies on Anthropic’s Claude.
  • The rollout drew a sharp reaction from Bluesky’s community, and open-source counts Monday showed about 125,000 users had blocked Attie’s account, second only to Vice President J. D. Vance.
  • Bluesky says it will not add cryptocurrency to Attie and is weighing subscriptions or paid hosting for revenue, with privacy controls and data handling listed as active work areas.
  • The company disclosed roughly $100 million in new funding that it says provides more than three years of runway to grow the 43 million–account atproto ecosystem and expand user-controlled tools like Attie.