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Bluesky Debuts Attie, an AI App for Building Custom Social Feeds

The launch signals a push to put users in charge of their feeds through Bluesky’s open social protocol.

Overview

  • Attie, presented at the Atmosphere conference over the weekend, is in a closed beta for attendees with a public waitlist now open.
  • The app lets people describe what they want to see in plain language and then builds a tailored feed without any coding.
  • The assistant runs on the open AT Protocol, a shared social data layer, and uses Anthropic’s Claude to create feeds that Bluesky says will later show up across atproto apps.
  • Bluesky disclosed an additional $100 million in funding that it says gives the company more than three years of runway to build out the product and protocol.
  • Leaders say the app will not use cryptocurrency, and pricing is undecided with options like subscriptions or paid hosting under review.