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Bloomberg: Apple Plans Complete Two‑Year Mac Refresh With OLED Touchscreen Laptops

Rising on‑device AI demand reshapes Apple’s chip priorities and memory shortages threaten launch timing.

Overview

  • Bloomberg’s industry report published this week consolidates a roadmap that would refresh every Mac model Apple sells over the next two years.
  • Development of an entry‑level 14‑inch MacBook Pro using the M6 chip and refreshed iMacs is reportedly complete and aimed for a fall 2026 launch window.
  • Apple is testing redesigned high‑end 14‑inch and 16‑inch MacBooks with OLED touchscreens that will use current M5 Pro and M5 Max chips and are targeted for late 2026 to early 2027.
  • The company is said to be skipping higher‑end M6 Pro/Max chips to accelerate an AI‑focused M7 family, with a redesigned M7‑based 14‑inch model expected in 2027.
  • Global memory‑chip shortages and strong AI demand are the main risks to timing, available RAM configurations and pricing, which has already lengthened Mac mini and Mac Studio shipping and pushed prices higher.