Overview
- In a new interview with The Game Business, WoW vice president and executive producer Holly Longdale called the Warcraft IP underutilized and said Blizzard is thinking beyond a single-genre MMO.
- She described exploration of a loosely defined "third space" that would serve as a persistent social hub for hangouts, events, and raids.
- Longdale stressed that Blizzard will continue delivering the features existing players value in World of Warcraft.
- She pointed to plans to tap two decades of told and untold Warcraft stories and present them in broader ways.
- Outlets reporting on the interview note these comments outline strategy rather than specific products, with no titles or timelines announced.