Overview
- Bleached or near-invisible eyebrows emerged as a leading beauty move at Monday’s Met Gala in New York under the “Fashion Is Art” theme, with Kylie Jenner, Madonna, Lena Dunham and Emma Chamberlain among those adopting the look.
- Industry experts quoted in coverage say brow bleaching is high-maintenance and risky, recommending professional treatment due to possible over-processing, hair loss and the need for toner and frequent touch-ups to handle brassiness and regrowth.
- Kylie Jenner’s makeup featured soft neutrals created by artist Ariel Tejada using Kylie Cosmetics to complement her custom Schiaparelli gown, with the bleached brows serving as the statement detail.
- After the carpet, Jenner shared Instagram video of her team trying to dye her brows back, showing one brow restored to brown while the other stayed bleached as she laughed, “My brows are ruined.”
- Hours later she posted a close-up update captioned “The brows survived,” turning the mishap into a relatable coda that underscored both the trend’s appeal and its real-world upkeep.