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Blake Lively Seeks $290 Million Over Alleged Smear Campaign Ahead of May Trial

After most claims were dismissed, a New York jury will decide retaliation claims plus what evidence is allowed.

Overview

  • Lively's updated damages filings, submitted Friday, peg total losses at roughly $290 million in her case against Justin Baldoni and his companies.
  • Her expert says labels like "mean girl," "bully" and "tone deaf" generated about 176 million impressions that translate to $36.5 million to $40.5 million in reputational harm.
  • The filings estimate $34.3 million to $87.8 million in lost income through August 2029, plus $39.6 million to $143.5 million in lost profits at her haircare and beverage brands.
  • Pretrial motions now target what the jury can hear, with Lively seeking to exclude articles using the "mean girl" label and pushing to include alleged weight-related remarks.
  • Baldoni and Wayfarer deny any smear campaign and argue those labels predated them, as the narrowed case heads to a May 18 jury trial in New York.