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Blackstone to Buy Majority of Greece’s Skroutz in €635 Million Deal

The move targets growth in underpenetrated Southeast European online shopping.

Overview

  • Blackstone, which announced the agreement Monday, will acquire control from CVC in a deal valuing Skroutz at about €635 million including debt, with closing expected in the second half of 2026 pending regulatory approval.
  • Skroutz’s founders will keep a meaningful stake, and George Chatzigeorgiou will stay on as president and CEO to maintain leadership continuity.
  • The platform lists more than 12 million products from roughly 9,000 merchants for about 2.5 million active users, and it also runs delivery, fulfillment, retail media, and a licensed fintech arm.
  • Blackstone cites low e-commerce penetration in Greece and Southeast Europe as the growth opening and points to prior marketplace investments such as Adevinta and Property Finder along with Greek holdings like Fraport Greece.
  • CVC’s exit from its Fund VII stake is set to roughly double its original investment, marking a value realization after backing Skroutz’s shift from price comparison to a full marketplace.