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Blackpink’s Jennie Confirmed as Buyer of ₩20 Billion Yongsan Building, Paid in Cash

The location sits within a high-profile Yongsan redevelopment zone, boosting its long-term investment appeal.

BLACKPINK’s Jennie buys a $13.8 million former Iraqi embassy building in Yongsan, Seoul, paying in full cash amid booming redevelopment in the area.
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Overview

  • Official data shows the purchase occurred in May 2025 with ownership transferred in December 2025.
  • The real estate registry lists no mortgage on the property, confirming a full-cash transaction.
  • The site, formerly used by the Iraqi Embassy, includes 595 square meters of land and a 551 square meter building completed in 1970 with two floors and a basement.
  • Coverage attributes roughly ₩19.8 billion of the ₩20 billion price to the land and about ₩100 million to the structure.
  • The property lies near Hannam New Town and Yongsan Park projects as redevelopment accelerates in the district, while Jennie’s prior moves include a 2023 cash purchase of a La Terrasse Hannam villa and a Hannam-dong lease for Odd Atelier.