Overview
- Billboard reports the EP opened with 52,000 equivalent album units in the U.S. for the week ending March 5.
- First-week totals included 41,000 in album sales and 11,000 streaming-equivalent units from about 11.46 million on-demand plays.
- Physical formats drove results, with roughly 94% of sales coming from 13 collectible CD variants featuring items like photocards and posters.
- DEADLINE is BLACKPINK’s third top 10 on the Billboard 200 and their first since BORN PINK debuted at No. 1 in October 2022.
- The Diplo-produced single JUMP led the project, peaking at No. 28 on the Hot 100 and lasting 10 weeks on the chart, as a Disney x Complex capsule launched March 5 to extend the rollout.