Overview
- ‘Deadline’ is the group’s first full‑group release in more than three years, collecting five songs that include prior single “Jump”.
- YG Entertainment confirmed Chris Martin’s role on “Go”, with Jennie, Jisoo, Rosé and Lisa all credited as co‑lyricists and Rosé contributing to composition.
- The “Go” video arrived with cinematic, effects‑driven imagery as the track entered Melon’s Top 100 an hour after release.
- Seoul’s National Museum of Korea lit its exterior pink and opened a dedicated listening zone, drawing hundreds of fans on launch day.
- Early engagement signals include BLACKPINK surpassing 100 million YouTube subscribers, with media reports noting a pre‑release leak that YG removed before launch.