Overview
- BJP’s official Instagram account published a reel titled “Dhurandhar: Raw & Undekha” that edits together multiple videos of Prime Minister Narendra Modi, including his viral exchange with Italy’s prime minister.
- The post copies the familiar Netflix visual template to look like a streaming ‘new series’ drop but is an unofficial meme-style edit and not a real Netflix production.
- The reel drew mixed public reactions on Instagram, with some users praising the social‑media team and others calling it PR or cringey.
- Coverage linked the move to the recent prominence of the Dhurandhar film franchise, which makers say attracted strong box‑office runs and about 12.8 million OTT views in its opening week.
- Commentators frame the post as trend‑hijacking that fits BJP’s broader tactic of repackaging viral moments for political visibility and could encourage similar meme-based messaging from other actors.