Overview
- Nine simultaneous routes will traverse more than 5,000 km in West Bengal from March 1–10, with Union Home Minister Amit Shah launching the Raidighi leg and a finale rally in Kolkata expected to be addressed by Prime Minister Narendra Modi.
- The party says the Bengal outreach will create over one crore direct touchpoints through major rallies and local events, with senior central leaders deployed across 38 organisational districts.
- The initiative follows publication of revised electoral rolls in West Bengal after a Special Intensive Revision that deleted about 63.66 lakh names, which BJP strategists view as a tactical opening.
- In Assam, Chief Minister Himanta Biswa Sarma has launched the Jan Ashirwad Yatra from Dhekiajuli for a first phase running February 28–March 9, targeting direct engagement with roughly 100,000 people daily across multiple districts.
- Opponents are countering the push, with the TMC dismissing the Bengal drive as optics reliant on Delhi leaders and Congress pressing its Samay Parivartan Yatra in Assam with allegations focused on land and school irregularities tied to Sarma.