Overview
- Felstead said she was completely at fault for not delivering a 2021 social rollout promised to Funfetti London and said she has now arranged payment for the wedding cake.
- She said her personal assistant sent a recent “gifting” request to Anges de Sucre that offered an Instagram post in exchange for a bespoke birthday cake, which the bakery declined before posting the emails.
- Felstead defended contra deals as common in influencer marketing and said the cake offer was optional, while adding she understands why some businesses refuse such terms.
- The fallout has included abusive messages and death threats, and a source said brands have been turned off after some customers contacted partners such as Marks & Spencer.
- Bakers who went public, including Anges de Sucre and Funfetti London, argued that social media exposure does not cover labor and ingredient costs for custom cakes.