Overview
- Binance.US has cut spot fees to effectively zero, with 0% maker fees and 0.02% taker fees across most pairs, as a retail-focused lure to restore trading volume and narrow spreads.
- Stephen Gregory, who became CEO on March 9, 2026, outlined the strategy in an interview published July 13 that frames the move as a rebuild after a two-year regulatory 'hibernation'.
- The company says it is rebuilding liquidity through customer incentives and direct outreach to top users while running a leaner operation and shifting revenue emphasis to custody and other services.
- Binance.US plans to seek state and federal licenses that could allow it to offer derivatives, perpetual futures and prediction markets, but those products are not yet approved or available in the U.S.
- The comeback rests on restoring trust, winning bank and licensing approvals, and pressuring rivals on fees, and it follows the 2023 parent settlement and partial U.S. recovery steps such as restored dollar rails in 2025 and the SEC lawsuit dismissal in May 2025.