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Binance Says 77% of Its Users Are in Emerging Markets Using Exchanges as Banking Apps

The trend casts stablecoins as a low-cost bridge to basic financial services.

Overview

  • Binance reported that emerging markets account for 77% of its users, up from 49% in 2020.
  • The company says many of these users treat the app like a bank for savings and payments, a behavior it links to 1.3 billion adults lacking basic financial services.
  • Stablecoin transfers can cost about $0.0001 and clear near instantly, which Binance contrasts with cross‑border SWIFT fees it pegged at a minimum of $20.
  • Engagement is deepest in these regions, with 83% of multi‑product users based there and 36% of low‑balance users holding at least half their funds in stablecoins.
  • Moody’s and the IMF warn that fast stablecoin adoption could strain monetary policy and financial resilience, and Binance has issued market‑manipulation guidance as it expands across Asia, Africa and Latin America.