Overview
- Toronto will host a limited-time Billie Eilish pop-up from May 8 to 10 at 80 Atlantic Ave, open daily from 11 a.m. to 8 p.m.
- It is the only Canadian stop in a series of international pop-ups that also includes Tokyo, Los Angeles, Madrid, London and New York City.
- The store will offer exclusive, limited-quantity items such as a Hit Me Hard and Soft jersey and a three-LP live tour vinyl.
- The pop-up coincides with the May 8 theatrical debut of Billie Eilish — Hit Me Hard and Soft: The Tour (Live in 3D), co-directed by James Cameron and Eilish.
- Paramount Pictures promotes the movie as an innovative concert experience on the big screen, following Eilish’s 2024 album and tour that included two Toronto arena dates.