Bilibili Returns to Profit on Strong Q4 as Shares Rise 3.46%

Overview

• Fourth-quarter net revenue reached RMB8.32 billion (about $1.19 billion) as net profit climbed 478% to RMB513.9 million.
• Advertising revenue grew 27% to RMB3.04 billion, while value-added services delivered RMB3.26 billion, up 6% year over year.
• The platform averaged 113 million daily active users (+10% YoY) and 366 million monthly users, with 107 minutes of viewing per DAU.
• Operating discipline showed through a 3% decline in operating expenses and RMB503.9 million in operating profit for the quarter.
• For 2025, Bilibili posted RMB1.19 billion in net income, generated RMB7.15 billion in operating cash with RMB24.15 billion on hand, continued a $200 million buyback, and saw shares rise 3.46% to $27.50.