Overview
- Bilibili relaunched an international Android app on Friday that removes the prior passport or ID requirement for people who want to post videos.
- The company is hiring local teams in Los Angeles, London, Mexico City, São Paulo, Istanbul and Tokyo and says it will launch an English website to make uploads easier.
- Bilibili has begun direct outreach to Western influencers, using channels such as Discord and creator documents to recruit YouTubers and other creators to post on its platform.
- The push comes as rival services are spending heavily to keep creators, with reports that YouTube has offered sizable payments and other platforms are also targeting creator content.
- Observers say Bilibili’s China ties could invite the same kind of oversight that challenged TikTok, although no country has announced new measures specifically targeting Bilibili.