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Bigg Boss Scraps OTT-Only Hindi Version, Adopts Digital-First Then TV Rollout

The creator says the Hindi edition will premiere on streaming before moving to television to bring viewers together under one unified format.

Overview

  • Show creator Rishi Negi confirmed the standalone digital-only format is discontinued, positioning Hindi Bigg Boss as a digital-first property that later airs on TV.
  • The new cycle runs the show on JioHotstar/JioCinema first and then shifts it to broadcast, replacing separate OTT and television seasons.
  • Reports about the OTT version ending began on social media before being corroborated by interviews that outlined the consolidation strategy.
  • The franchise is expanding regionally with Bigg Boss Bangla slated for 2026, with Bhojpuri and Punjabi editions being explored.
  • Despite the pivot, the OTT spin-off logged strong numbers across its three seasons, including Season 3 topping charts with over 17 million viewers in its first weeks.