Overview
- FOX announced Wednesday that Big Noon Kickoff will broadcast live from Wembley Stadium for the inaugural Union Jack Classic on Sept. 19, with pregame starting at 10:00 a.m. ET on FOX and the game at 12:00 p.m. ET on FS1 between Arizona State and Kansas.
- Organizers and FOX framed the event as the first FBS game in the United Kingdom and said the broadcast marks Big Noon Kickoff’s first international show.
- Reporting from The Athletic indicates the Union Jack Classic is contracted for three years with an option for a fourth, a detail presented as a reported fact rather than a formal FOX statement.
- FOX executives and event organizers said they will emphasize production, pageantry and a tailgating-style fan experience to sell the game to U.S. and international audiences.
- The London game builds on the Big 12’s recent Europe push after the 2025 Aer Lingus Classic and planned Dublin trip, a strategy that could raise the conference’s global profile while adding travel and planning burdens for teams and fans.