Overview
- The Thursday premiere on July 9 averaged 3.88 million live plus same-day viewers, according to Nielsen data distributed by CBS, a 22% increase from last year and the largest opening audience since 2021.
- CBS reported franchise-best social numbers for a premiere with 8.1 million social views and 866,000 interactions, driven by viral moments and heavy online conversation.
- Season 28 launched the “Time Trip” twist that paired 14 new houseguests with surprise reality veterans; a staged on-air exit for Rachel Reilly paved the way for Dee Valladares to enter the house.
- Dee Valladares won the first Head of Household and earned safety for the week, while Jason De Puy, Chuk Anyanwu and Rome Seymour won early safety competitions.
- CBS expanded the season with 90-minute episodes, return of Big Brother: Unlocked and restored 24/7 feeds on Paramount+ and Pluto TV, and the first Power of Veto and live eviction are scheduled for July 15 and July 16 respectively.