Overview
- CBS held a live YouTube event called Big Brother: Broveal on Tuesday, July 7, to introduce 14 new houseguests and give viewers a first look inside the season’s Time Trip house.
- The season’s 24/7 live feeds are set to begin Friday, July 10, at 9 p.m. ET on Paramount+ and Pluto with the unique addition of limited post-episode feed windows on YouTube.
- Season 28 premieres Thursday, July 9, with a 90-minute opening episode and expanded 90-minute installments over opening weekend alongside a three-times-weekly broadcast schedule.
- CBS says additional surprise houseguests will be revealed during the premiere; multiple outlets report those unannounced players may include Survivor alum Rick Devens and returning Big Brother contestant Angela Murray, which the network has not fully confirmed.
- The Time Trip theme outfits rooms with decade-specific sets and teases new time-based game powers, and CBS is positioning the mixed free/paid feed strategy to draw casual viewers with YouTube highlights while preserving subscription value for dedicated fans as the season includes Big Brother’s 1,000th primetime episode.