Overview
- Citing a policy approved by Big 12 presidents and athletic directors, commissioner Brett Yormark told the Lubbock Avalanche‑Journal on Wednesday that “Cody Campbell does not run the Big 12.”
- Multiple reports and Campbell’s own posts indicate Texas Tech’s home game vs. Houston is likely shifting from Saturday, Sept. 19, to Friday, Sept. 18, and Tech AD Kirby Hocutt has alerted local school districts to prepare for schedule changes.
- Campbell objects that Fridays in Texas belong to high school football and says a short week after a Sept. 12 road trip to Oregon State would strain players, staff, and fans driving in from major hubs like Dallas–Fort Worth.
- Yormark defends Friday placements as a visibility play, saying Big 12 Friday games outperformed the league’s average TV rating by 64% in 2025 and noting schools agreed to as many as 12 non‑Saturday dates per season.
- The public dispute feeds a larger power fight as Campbell, a major NIL funder and leader of the Saving College Sports effort, presses for broader media‑rights changes while the conference asserts authority over TV‑driven scheduling.