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Big 12 Nears Non-Equity Capital Partnership With RedBird-Backed CAS to Make Up to $500 Million Available

The proposal uses a revenue-sharing model that preserves school ownership with opt-in participation.

Overview

  • The conference is in advanced negotiations with Collegiate Athletic Solutions, backed by RedBird Capital and Weatherford Capital, with an outline shared with athletic directors on Friday as Moelis & Co. advises.
  • The plan would seed a new Big 12 Properties entity with $25 million to house certain commercial rights, with CAS sharing in revenue generated by that platform.
  • Current terms involve no equity stake and no grant-of-rights requirement for the conference’s 16 members, and schools could choose to opt in or out of the funds.
  • The Big 12 confirmed the talks and said the partnership would preserve 100% of member equity, noting RedBird-related efforts have already delivered $145 million in contracted revenue, with a final decision expected in the coming weeks.
  • The discussions follow Utah’s move toward an Otro Capital partnership and contrast with the Big Ten’s large financing effort that was recently paused after member pushback.