Overview
- The event runs Tuesday and Wednesday, July 7–8, at The Star in Frisco and will be televised live on ESPNU with part of day one also on ESPN2, running daily from 10 a.m. to 3 p.m. CT.
- Oklahoma State coach Eric Morris is one of the most anticipated speakers as he makes his first Big 12 Media Day appearance and outlines his plans for the program.
- Cincinnati will send coach Scott Satterfield and transfers including quarterback JC French, and reporters are expected to press the school about what it knew of Brendan Sorsby’s gambling before his transfer.
- Texas Tech and Sorsby remain a central storyline, with questions about the Red Raiders’ handling of the situation likely to draw repeated scrutiny from media and fellow coaches.
- Conference commissioner Brett Yormark will address broader league matters such as transfer rules and playoff expansion, while multiple new Big 12 head coaches will use the stage to set early-season narratives after a busy offseason.