Overview
- Hours after the Sunday final, Justin Bieber performed a stripped-down halftime set at the FIFA World Cup Final and wore head-to-toe pieces from his Skylrk label, including a branded polo, raw denim shorts, and Skylrk accessories.
- Justin and Skylrk hosted an after-party in New York City the same night, using the high-visibility outing as a direct promotional opportunity for his streetwear brand.
- Hailey Bieber attended the after-party in a vintage Christian Dior slip dress from John Galliano’s Fall/Winter 2005 collection, pairing it with The Row heeled thong sandals and a croc-embossed clutch.
- Fashion coverage framed the couple’s looks as the familiar contrast that defines their public image, with Justin in oversized streetwear and Hailey in sleek or vintage pieces that reinforce summer trends like ‘nightiecore.’
- The appearances reinforce ongoing commercial activity around both stars—Justin’s Skylrk rollout and Hailey’s recent Gap denim collaboration—and could increase demand for Skylrk product exposure and for slip-dress and heeled thong sandal styles on resale and retailer platforms.