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Bezos’s Project Prometheus Nears $10 Billion Round at $38 Billion Valuation

The reported deal would fund a push to bring AI tools into real-world industrial work.

Overview

  • Multiple outlets report the secretive startup is close to raising about $10 billion at a post-money valuation near $38 billion, though terms could still change.
  • The Financial Times reports JPMorgan and BlackRock are among the prospective backers, while the company has declined to comment.
  • Project Prometheus focuses on “physical AI,” which learns from machines, lab tests, and production lines to tackle tasks in manufacturing, aerospace, and chipmaking.
  • Separate reporting says Jeff Bezos has discussed a holding vehicle of up to $100 billion to buy industrial firms whose data could train and deploy the startup’s systems.
  • The company launched in November 2025 with $6.2 billion and has quickly hired from OpenAI, DeepMind, xAI, and Meta as it builds out offices in San Francisco.