Overview
- Beyond Meat began a nationwide retail rollout of its new Beyond Breakfast Sausage lineup at Kroger and Sprouts, with Whole Foods Market listed as coming soon.
- The products come as Links and Patties in Original and Spicy, use avocado oil, contain 7–9 grams of plant protein per serving, and list 0.5 grams of saturated fat with no cholesterol.
- Beyond says the sausages are the first plant-based breakfast options to earn Clean Label Project Certification, and they also carry the American Heart Association’s Heart-Check mark for meeting heart-health criteria.
- Shares of BYND rose about 10% after the announcement, with Benzinga noting an intraday move to roughly $0.66.
- The push targets rising demand for high-protein mornings and follows weak recent results for Beyond Meat and a softer plant-based meat market, as the company tries to reposition and expand its retail reach.