Overview
- Shares jumped 41% Monday to close at $1.16, finishing a six‑session win streak and pushing April gains past 65%.
- The advance carried into Tuesday and Wednesday, with Tuesday’s open up about 20% and Wednesday midday trading showing gains near 8%.
- New launches set the stage, including an April 13 breakfast‑sausage line and an April 16 Big Geyser deal to place the Beyond Immerse drink line in more than 26,000 New York stores.
- Retail chatter exploded as Stocktwits message volume rose more than 1,840%, while Monday’s spike came on about 9.4 million shares versus roughly 39 million on an average day.
- Short interest climbed to about 141.73 million shares, roughly 31% of the float, and an SEC filing disclosed a preplanned sale of 29,978 shares by company officer Teri L. Witteman under a Rule 10b5‑1 plan.