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Beyond Meat Brings Beyond Steak Filet to Wegmans and H‑E‑B

The retail debut puts a mycelium-made, avocado-oil plant steak on grocery shelves to reach summer grill shoppers.

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Following a successful launch on the brand's direct-to-consumer site, where it became the #1 selling product, Beyond Steak Filet makes its retail debut.
Packed with 28g of plant protein and mycelium, 3g of fiber, and only 1g of saturated fat from heart-healthy avocado oil per serving, the whole-cut filet offers the tender, juicy bite and flavor that rivals a top-quality steak.

Overview

  • Beyond Meat announced that Beyond Steak Filet is now available in Wegmans and H‑E‑B stores, marking the product’s first retail availability after selling online.
  • The company says the whole-cut uses mycelium and avocado oil and delivers 28 grams of plant protein, 3 grams of fiber, 1 gram of saturated fat and zero cholesterol per serving.
  • Beyond Meat reports the filet launched on its direct-to-consumer site in October 2025 and became that site’s top-selling item, a claim the company attributes to unit sales on its test kitchen site.
  • The product carries Clean Label Project certification, Non-GMO Project verification and no added antibiotics or hormones, according to Beyond Meat’s press materials; these claims are reported as stated by the company.
  • Wider in-store access gives Texas shoppers a Fourth of July grilling option and puts the product to an early retail test in the Northeast and Texas, which could shape whether Beyond Meat expands the filet to more chains.