Overview
- The Cécred clip, released Sunday, June 21, is a seven‑minute documentary narrated by Beyoncé that shows Jay‑Z’s locs being combed out over several days.
- Beyoncé says Jay‑Z originally grew his locs to help their then‑five‑year‑old daughter Blue Ivy feel proud of her natural hair and chose the afro to honor his late father, Adnis Reeves.
- The takedown took six days of combing plus an extra day of detangling, with hairstylist Letisia “Lety” Ravelo, family members including Blue Ivy, and Cécred products used throughout the process.
- Those involved and the footage in the video directly counter online wig claims by showing the step‑by‑step comb‑out and by having stylists publicly confirm the hair is natural.
- The film doubles as personal storytelling and brand visibility for Cécred and has prompted related promotional activity tied to Jay‑Z’s upcoming shows and Cécred pop‑ups.