Overview
- The seven-piece lineup goes live on Cécred’s website Thursday before expanding to Ulta Beauty stores in April.
- Products include Thermal Shield Mist, Heat Activated Silk Glaze, Volumizing Mousse, Wrap & Set Foam, Strong Hold Gel, Flexible Hold Hairspray and an Edge Brush.
- Cécred centers the range on its StemShield Complex, a three-part technology designed to protect hair from up to 450-degree heat, humidity, pollution and styling damage.
- Beyoncé says she tested the formulas throughout her Cowboy Carter Tour and first tried the mousse during her 2024 Super Bowl performance.
- Developed with Tina Knowles and lead stylist Neal Farinah, the line emphasizes clean formulations, education and high-impact visuals, following what WWD called Ulta’s largest prestige hair care debut last year.