Overview
- Fast Company reported that Beyoncé bought out LVMH’s stake in SirDavis and WWD says LVMH confirmed the transaction, but neither outlet published the sale price or contract terms.
- SirDavis was launched in 2024 in partnership with Moët Hennessy and master distiller Dr. Bill Lumsden, and the whiskey is blended and bottled in Houston as part of a Texas heritage story tied to Beyoncé’s great-grandfather Davis Hogue.
- The brand has earned industry recognition since its debut, including Best in Class for American Whiskey at the SIP Awards and a Gold Medal at the New York International Spirits Competition.
- By reclaiming full control rather than selling to a spirits conglomerate, Beyoncé departs from a common celebrity exit strategy and may retain authority over product direction, pricing, and distribution.
- The deal follows a rebound in Moët Hennessy’s performance and comes as the broader whiskey market grows, a combination that could shape future deals between celebrities and major spirits companies.