Betterware Completes $250 Million Purchase of Tupperware’s Latin American Operations

The deal gives BeFra a perpetual, royalty-free license to the Tupperware name plus factories and a large distributor network that broaden its footprint in Mexico, Brazil and the region.

Overview

BeFra finalized the acquisition in early June 2026, buying 100% of Tupperware’s Latin American business for $250 million in a deal first announced in January.
The purchase was paid with $215 million in cash financed with debt and $35 million in newly issued BeFra shares, changing the buyer’s capital structure.
The transaction transfers an integrated platform — production plants in Mexico and Brazil, distribution assets, more than 140 distributors and over 200,000 independent sales representatives — to BeFra.
As part of the agreement BeFra received a perpetual, exclusive and royalty-free license to use the Tupperware brand across Latin America and will run the operations as an independent unit led by CEO Andrés Campos with advisory support from Luis Campos.
BeFra reported that the acquired business posted 2025 revenues of $270 million and adjusted EBITDA of $82 million, and the sale follows Tupperware Brands’ Chapter 11 filing in September 2024 that set up regional asset sales.